Models strip naked for AR fashion display in London

AR technology was used to display Lyst clothes on semi-naked models.
Image: Stuart C. Wilson/Getty Images

Warning: There is some NSFW nudity in the images below.

LONDON When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming.

But probably not fashion.

To kick off London Fashion Week, though, online retailer Lyst has brought AR into the fashion world in a fairly unexpected way by using real, naked models as a kind of hybrid mannequin on which people can view clothes.

Basically, here’s how it works: four models (including Spencer Matthews, who any fans of reality show Made in Chelsea will recognise) lined up semi-naked in a shop window in London on Friday morning.

People outside the shop then held up phones or tablets to clothe the models digitally.

According to a press release sent to Mashable, this AR technology will allow shoppers a 360-degree view of the clothes. They will also be able to zoom in to see the texture of the material.

Models lined up in the store window.

Image: Stuart C. Wilson/Getty Images

Shoppers outside took part in the AR dressing experience using tablets.

Image: Stuart C. Wilson/Getty Images

The technology recognises the model’s body, and adds the clothing digitally.

Image: Stuart C. Wilson/Getty Images

Spencer Matthews, from ‘Made in Chelsea’ (second from the right) looked pretty enthusiastic about the whole thing.

Image: Stuart C. Wilson/Getty Images

In a week where London comes alive for fashion, we thought it would be fascinating to look at what lies in store quite literally for us all in the coming years,” Lyst CMO Christian Woolfenden said. “Emperors New Clothes as we wanted to stop people in their tracks twice first in puzzlement; then in awe.

Merging Lysts inventory the biggest in the world with the latest developments in augmented and virtual reality and well soon all be able to instantly try out the hottest trending fashions from street styles to catwalks from anywhere in the world.”

Read more: http://mashable.com/2016/09/16/naked-models-augmented-reality-fashion/

The post Models strip naked for AR fashion display in London appeared first on Beauty Questions Information Answers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s