Gosha Rubchinskiy grew up in post-Soviet 90s Russia fetishising the logos and brands of the west. Now, hes hottest name in mens fashion
If Moscow, with its punk and skater subcultures, is the next fashion destination, then Gosha Rubchinskiy is its poster boy. The Russian designer is not a household name, but thats hardly surprising. His clothes are tricky, esoteric even: gently oversized utility jackets, high-waist jeans tied with shoelaces; T-shirts emblazoned with the hammer and sickle. Along with Georgian/Parisian label Vetements, he is the hottest designer in menswear; his collections routinely sell out and today, during the interview, there are actual autograph collectors behind us.