Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat an app thats often the next step up for the tween-age Musical.ly

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